The KSA Group is the largest hospital organization in the Canton of Aargau, ensuring medical care for the local population. Over the course of my collaboration with the hospital, I’ve had the opportunity to photograph numerous employees and events in their auditorium. Together, we are creating a new visual identity for the hospital, characterized by warmer and more natural tones. Our goal is to move away from the cold, clinical atmosphere traditionally associated with hospitals and instead develop a visual language that aligns closely with the new corporate identity—putting humanity at the forefront.